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Marketing Is a System, Not an Event
Small business marketers love the chase. Love the new fangled way to make the phone ring. They love to think of a marketing promotion as a single event. But it’s precisely this view of marketing that holds most small businesses back. They fall prey to ...
Small Business CRM Is Here To Stay
If you ask most small business owners what priority CRM has in their short-term business plans, chances are you'll get more than one blank stare. The fact is that most small business owners don't even know what CRM is not to mention how significantly it ...
What Do Your Clients REALLY Think of You?
Know Thyself - Socrates***************************************I'd like to start this article with a test …What do you get when you cross a Northern Canadian male, a 4x4 truck and heavy rain? You guessed it! … Mud Bogging!!!!That is how I spent my morning. ...
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The stock market is still on a wild roller coaster ride. Trust in business is at an all time low. Do your customers still trust you? Here are seven ways to help you make sure.
1. Go the extra mile. Under promise and over deliver - a time worn concept that still works every time. Be there for your customers and show them how reliable you are. It's your actions that count, not your words.
2. Provide spectacular customer service - every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective.
3. Make sure your front and back office work like a well-oiled machine. Do your front line employees and back office staff tell your customers the same thing?
4. Manage your customer relationships - return customers take the least amount of effort - use that to your advantage. Keep in touch often.
5.
Communicate, communicate, communicate - with your employees and your customers. Nurture those relationships. Ask for feedback often.
6. Take responsibility. Don't pass the buck. If you can't personally handle a customer issue, make sure that you hand the customer off gracefully.
7. Meet commitments. Commitments guarantee that something will get done. They're also a way to manage the customer's expectations. Make commitments you can keep. A kept commitment builds trust. A missed commitment destroys trust. And once trust is broken, it takes much longer to rebuild.
Denise O'Berry is a small business expert and author of 65 Winning Strategies for Small Business Owners. Visit http://www.whatspossible.com to get your free copy of our Success Strategies Guide: 10 Keys to Success for Small Business Owners.
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SLC lends hand to small businessesSalt Lake Tribune, United States - 2 hours agoUnder "small-business initiative" at slcgov.com users can learn about permitting, licensing and financing. Business owners also will find $3 million of the ... |
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