|
| |
Catch The Cash On The Net…In More Ways Than One
Thousands of dollars in commission? Does the idea sound too good to be true? Well, it’s what people like you and me are earning these days. Thanks to the Internet. Couple of years ago, you’d probably think its gab. But if you have been online ...
Small Business Lenders
Small Business Lenders are certified by the U.S. Small Business Administration to provide guaranteed funding to small business owners. Due to the diversity of applicants and the different business types, the SBA partners with their lending partners to ...
Why Online Presence Is Essential For Small Business Success
If you are any kind of small business or home operated business, online presence is essential. Majority of web site visitors are from the English speaking population due to the high levels of internet penetration in that category, online presence for all ...
|
|
|
|
| |
Square buttons, round buttons, flashy buttons … will they match my shoes, my handbag or my tie? Are you stuck in a maze of buttons, headings, bullets, sub-headings and colour schemes?
STOP!!!!
Take a deep breath and read some practical tips for professional looking websites.
1. Select a colour scheme and stick to it.
If your company has a logo or preferred colours on its stationery that’s a good start. For those of you starting from scratch, choose two or three complementary colours and stick with them – don’t change colours on every page.
The most common colour schemes include:
- Red, yellow and white
- Blue and white
- Red, grey and white
- Blue, orange and white
- Yellow, grey and white.
If you’re not sure what colour scheme to choose, surf the internet and find a website that you like. You can then model your colour scheme on what already exists.
2. Use templates.
Can’t find a website you really like? Another option is to choose a template. There are many templates or pre-set designs. These come as part of your web design software (such as FrontPage) or you can check out some websites that specialise in designing templates.
Visit:
3. Provide an easy to use navigation system.
This is one of the most important issues to consider when designing a website. You need to ensure your visitors can find what they are looking for easily. Most websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it’s best to stick with it.
It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top.
4. Don’t go overboard on special effects
Whilst it is ok to have one or two special effects to
jazz up your website, spinning graphics and logos often distract your visitor from the content, not to mention they can take too long to download. Your visitors may click away even before your spinning logo finishes loading.
5. Backgrounds
Ensure your visitors can read the text on the background, ie. no black writing on dark blue background or yellow on white. Also be careful that your links are visible before and after being visited. The default for links in most programs is blue (before being visited) and burgundy (after being visited), so if you have a dark background, ensure your links are light.
6. External Links
It is a good idea to open links to other websites in a new window. That way your visitors can easily return to your site when they are finished browsing the external link
7. Site Map & Search Feature
If you website is more than 15 pages, it is useful to have a site map or a “Search” feature to ensure your visitors can easily find what they’re looking for.
8. Content is King
While it is important that your website looks clean and professional, it is far more important that you concentrate your efforts on the content and promotion.
If you want a professional website, things to stay away from include:
- Flash intros, revolving globes, bevelled line separators, animated mail boxes
- Loads of pop up or pop under boxes
- Autoplay music. Allow your customer to play music only if they choose.
- Hit counters of the free variety, which say “you are 27th visitor”
- Date and time stamps, unless your website is updated daily or weekly
- Busy backgrounds.
Don’t sweat the small stuff and get yourself focussed on what to include on the website and the best way to promote it. We will cover these topics in future articles.
Copyright 2004 Ivana Katz
Ivana Katz is the owner of Websites 4 Small Business, a company specialising in the design and promotion of small and home-based business websites. She believes that every business deserves to have a successful website, no matter what its budget is. For more information visit www.web4business.com.au or email info@web4business.com.au
|
|
|
|
|
|
SLC lends hand to small businessesSalt Lake Tribune, United States - 2 hours agoUnder "small-business initiative" at slcgov.com users can learn about permitting, licensing and financing. Business owners also will find $3 million of the ... |
small business - Google News
|
